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HEAD OF THE HOUSE

Dominique Zonyeé

Hi, I'm Dominique Zonyeé, Head of the House at Apartment 1A. My brand journey began in Harlem, N.Y.C., in a first-floor apartment, #1A.

If I hadn't majored in journalism, I would have studied linguistics. I love language and words, and I appreciate how we use storytelling to convey deeper meanings and forge connections.

As fate would have it, I started my undergraduate journey at the illustrious Hampton University and finished with a Bachelor of Arts from CUNY. I worked as a digital journalist for outlets like AOL's Patch.com, where I helped launch microsites in various towns and cities, I wrote for Harlem's Amsterdam News, and several other publications. I later commemorated my academic studies with a Master of Arts in multimedia from New York University.

I spent over a decade reporting and writing in entertainment, as well as national and local digital news. The news industry was precarious, and digital media was trending toward clickbait, so I transitioned to copywriting, which opened up new avenues in marketing. I became intrigued by how I could leverage my journalistic skills in the brand marketing and advertising space.

My career took off because I wasn't afraid to learn, wear many hats, and put my abilities to the test. I embraced failure as a learning opportunity. I wrote product narratives, developed social media strategies and copy, created thought leadership articles, launched blogs, and crafted advertising strategies and copy for major campaigns.

Finally, in 2019, I took a leap of faith and launched Apartment 1A. I collaborated with designers, graphic artists, and developers to help establish my first clients' businesses, focusing on brand strategy, website creation, social launches, and more. While I still have a passion for UX design and development, I now concentrate on providing strategy, insights, and storytelling to brands and businesses that want to grow with consumers and recognize the importance of multicultural buying power.

I am passionate, agile, and God-loving, and I genuinely enjoy seeing brands and the people who love them succeed. As a journalist and strategist, inspiration strikes me continuously, and I'm always researching. When I’m not working on a specific Apartment 1A project, I enjoy hitting the gym, engaging in creative writing and working on TV scripts, reading new books, traveling, and spending quality time with my family and loved ones.
Apartment 1A brand strategy
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