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Advancing Women In Investing
AWI, a global community of female investment vehicle managers (IVMs), partnered with IconiQ Creative to rebrand and reposition the organization for greater impact. Apartment 1A was brought in to support the execution of key deliverables that would bring AWI’s new brand to life. In close collaboration with the creative team, we helped shape a bold identity and messaging strategy that reflects AWI’s mission to democratize access to capital and opportunity for emerging female capital movers across frontier and emerging markets.
What We Did
- Brand discovery sessions and strategy development
- Tone of voice, messaging framework, and brand positioning
- Brand identity: logo, color palette, and brand guide
- Naming strategy for key initiatives, including the Track Record Facility (TRF)
- Copywriting and copy editing for investor decks, landing pages, and campaigns
- Social media and marketing strategy to guide outreach and engagement
- Launch strategy to support the rollout of AWI’s new brand and digital presence
PROJECT GALLERY
The Outcome
AWI launched its Track Record Facility (TRF) with a bold, unified brand presence and clear messaging that speaks directly to investors, policymakers, and the female IVMs it was built to support. With a growing membership and increased visibility across key industry networks, the rebrand helped reposition AWI as a credible, compelling force for change in the global investment landscape.
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