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WE ARE CULTURE

What We Do 

Apartment 1A is a different type of strategic and creative partner with a unique approach rooted in journalism, understanding people and the emotional beliefs and human truths that transform them into consumers.
 

We specialize in uncovering and analyzing consumer insights that reveal cultural trends. By leveraging data in our storytelling and copywriting, we create advertising campaigns, experiential marketing concepts, social impact initiatives, and messaging for partnership opportunities. Our goal is to drive meaningful engagement with Alpha, Gen Z, and Millennial multicultural consumers, inspiring them to take action.

Brand Discovery &
Strategy 

A deep dive to understand your brand's past, present, and future to create a strategy that outlines goals and positioning to establish a strong foundation for your business.

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Competitive Analysis & Industry Insights

Looking to make a splash in the industry? We must understand the landscape, what brands speak to the same human truths, and who your target audience perceives as the competition.

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We develop and maintain your brand voice and tone in every touch point of your brand, from creating the text on your website and packaging to newsletters, social media, campaign messaging, and more. 

Copywriting & Storytelling

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