top of page
Apartment 1A x Natural High Co. for TICAL
Founded by hip-hop icon Method Man, TICAL is a cannabis and lifestyle brand rooted in authenticity, legacy, and culture. Known for its premium flower and iconic gear, TICAL bridges the worlds of music, cannabis, and streetwear with a deep respect for community and a commitment to quality. As the brand looked to expand its footprint, it needed a strategic partner to help shape its voice, deepen cultural connections, and elevate its presence across events, retail, and digital spaces.
Apartment 1A teamed up with Natural High Co. to meet that moment—delivering tailored insights and execution to support TICAL’s growth.
What We Did
- Clear, on-brand copy and messaging
- Defined target audiences and personas
- Social strategy aligned with brand goals
- Event strategy across pop-ups, festivals, and retail
- Support for retail expansion into Harlem’s Gotham Buds
- Activation planning for Art Basel, SXSW, and more.
PROJECT GALLERY
The Outcome
Apartment 1A played a key role in shaping TICAL’s social and event strategy, helping the brand connect authentically with its core audience through curated activations and community-driven moments. This included strategy support for retail expansion into Gotham Buds on Harlem’s iconic 125th Street, and planning around festival, pop-up, and experiential opportunities such as the National Cannabis Festival and Art Basel. Our work helped position TICAL as a trusted name in both cannabis and culture, while creating experiences that deepen consumer loyalty and elevate brand visibility.
bottom of page