The organization sought to rebrand with a new website, brand voice and messaging centered around the launch of their Black-Led Social Change Database—designed to capture existing Black-led social change efforts across the Bay Area, including Black-led COVID-19 response funds, Black-led and Black-serving philanthropic initiatives and funds, and more.

We began by evaluating BFN's brand history with brand discovery and a website audit of their former site. They wanted their new website to be an information hub where visitors could take direct action.

We evolved the former brand strategy, created website strategy and copy, front and back end development, and web design. Original content and imagery highlighted by intentional shades of brown amplified the intentions behind unifying the Black Bay Area community.