top of page
Black Funders Network
The Black Funders Network (BFN) came to Apartment 1A at a pivotal moment. With a growing national presence and a clear mission to advance Black leadership and equity in philanthropy, the collective needed a brand identity that matched the power of their work and the people behind it.
Our challenge? Build a bold new brand system that honors BFN’s roots while expanding its influence and visibility within the philanthropic sector. We created a modern identity and full suite of digital and print assets to bring their mission to life—clearly, confidently, and with cultural pride at the center.
What We Did
- Project + Brand Management to align timelines, vision, and team coordination
- Visual Identity Development
- Data acquisition platform design
- New logo rooted in unity, movement, and collective power
- Custom color palette that blends warmth, strength, and professionalism
- Strategic font pairings for versatility across platforms
- Brand Voice + Messaging Framework
- Refined mission, values, and tone of voice
- Messaging strategy aligned with BFN’s vision for racial equity in philanthropy
- Full Brand Guidelines for consistency across internal and partner communications
- Website Strategy + Design
- Custom layout to elevate storytelling and accessibility
- Content strategy for clarity, action, and engagement
- Mobile-optimized UX to support member access on the go
PROJECT GALLERY
The Outcome
BFN now leads with a professional, cohesive brand that reflects its influence—and inspires its community. The rebrand elevated the organization’s ability to attract new members, secure funding partnerships, and amplify the voices of Black leaders working to disrupt philanthropy as usual.
Here’s how our work moved the needle:
- Unified Visual Identity: BFN’s new look solidifies its presence as a national leader in Black philanthropy.
- Improved Credibility + Access: A clean, mobile-friendly website with clear pathways for engagement supports both new and longtime members.
- Increased Visibility: Branded assets are now in use across national convenings, email campaigns, and social media platforms.
- Stronger Internal Alignment: Teams and partners are equipped with branded templates and messaging guides for consistent storytelling.
- Enhanced Fundraising + Outreach: Professional, mission-aligned materials are supporting grant applications, board decks, and strategic partnerships.
bottom of page