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Branding 101: Healing Harlem Edition
Branding 101: Healing Harlem Edition was an event hosted by Apartment 1A in partnership with community partners in Harlem, NYC.
I wanted to pour into my community's Black, Latino, and multicultural business owners. With this free wellness and branding event, I brought my Branding 101: Brand Strategy Workbook to life by transforming it into an interactive presentation, complete with a wellness discussion around self-care best practices as you launch your business.
What We Did
Experiential Strategy Development
Community Engagement
Brand Strategy Presentation
Event Marketing
Event Planning
Event Hosting
PROJECT GALLERY
The Outcome
I partnered with Taino Towers and community leader and real estate mogul Ikay Henry to use the community center at a Harlem Charter School. To enhance the vibe, I tapped local businesses to donate wellness juice shots, healthy snacks, and candles. I also invited my best friend and wellness guru Ahimsa Stone to lead the wellness discussion as she dug deep into the fears and blockers multicultural entrepreneurs face daily.
We had more than 30 attendees (our cap was under 50) from teens to seniors who were launching businesses or had businesses but didn't know how to build a brand. We could answer questions give specific guidance and build community amongst the attendees for continued support.
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