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Candide
Candide is a dynamic New York-based jewelry and creative house founded by the talented Swiss-Belgian designer Liora Nuchowicz. Renowned for her exceptional, handcrafted pieces made from globally sourced fair-trade materials, Liora required more than just a logo or website; she envisioned a powerful brand identity. This identity needed to embody the bold, architectural elegance of her jewelry while celebrating its poetic and sustainable spirit.
Candide’s pieces are silent yet impactful in their expression. Our mission was to craft a brand voice that resonates with this strength. Partnering with our creative allies at DNM Design Studios, Apartment 1A led a comprehensive brand and digital transformation, shaping a captivating presence from the ground up.
What We Did
- Brand Discovery
- Brand Discovery
- Brand Strategy
- Brand Voice Development
- Brand Guide
- Competitive Landscape Analysis
- Logo Design (Custom Typography + Pictorial Mark)
- E-Commerce Website Design & Development
- UX Writing & Site Copy
- Digital Animation
- Bio Copywriting
PROJECT GALLERY
The Outcome
Our work elevated Candide from an emerging label to a distinctive creative force in luxury jewelry, crafting a cohesive brand identity and poetic voice that deeply resonated with culture-savvy consumers. This strategic foundation boosted brand perception, increased customer engagement, and positioned Candide for sustainable growth and ongoing cultural relevance.
- Crafted a premium visual identity that aligned with high-end price points
- Developed a compelling brand voice that blends artistry, sustainability, and intellect
- Designed a sleek, user-friendly e-commerce site that enhanced the shopping experience and drove early sales
- Enabled Candide to build a loyal community of design and art enthusiasts
- Positioned the brand for future creative collaborations and expanded press opportunities
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