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The Heist Agency x Texas Southern University x Flamin' Hot ®
When Frito-Lay’s Flamin’ Hot® brand partnered with Grammy-winning artist and Texas Southern University alumna Megan Thee Stallion to launch Flamin’ Hot University (FHU), they set out to do more than build a campaign, they wanted to create a cultural moment rooted in purpose and HBCU pride. Heist Agency led the charge and invited Apartment 1A to join the team and bring the heat to TSU Homecoming.
Apartment 1A supported creative strategy, storytelling, UX, campaign advertising, and marketing messaging for a first-of-its-kind initiative that blended brand purpose with on-campus energy, all while centering the needs and voices of students.
What We Did
- Creative strategy and brand discovery
- Website UX and copywriting
- Experiential journey mapping for activations and on-campus engagements
- UX copy for the Hot Mic Booth and scholarship application experience
- Scriptwriting for Megan Thee Stallion’s digital video spot and social content
- Fireside chat production with Megan Thee Stallion, TSU leadership, and student scholars
- Radio ad scriptwriting for KTSU campus promotions
- Email copy for alumni, students, and donor audiences
- Influencer marketing research and recommendations
- Email and event marketing strategy
PROJECT GALLERY
The Outcome
From strategy to execution, Apartment 1A helped build an immersive and impactful campaign that brought the Flamin’ Hot® lifestyle to life while addressing the real issue of student debt.
- $150,000 donated to the Flamin’ Hot® Fund, supporting graduating TSU seniors facing financial hardship
- 30–50 students impacted through scholarship awards
- A campus-wide Hot Mic Booth activation engaged students in storytelling and scholarship applications
- Live fireside chat with Megan Thee Stallion, TSU scholarship recipients, board members, and senior staff brought the initiative full circle, celebrating student voices and the power of community
- Supported a campaign that earned Shorty Awards recognition in Social Impact and Influencer & Celebrity Partnership categories.
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