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A Los Angeles-based Black-owned real estate development company, building socially-responsible spaces focused on integrating, not segregating, communities of color.
What We Did
Brand Strategy | Brand Discovery | Brand Tone + Voice | Investor Pitch Deck Outline + Copy | Website Copy
We worked with Inkwell to create language boundaries and identify an appropriate powerful, yet non-isolating voice and tone. Our goal was to be bold, passionate, transparent, honest, and relatable.
Leveraging a social change and equity lens, we approached the mission, purpose, and values; and created audience personas and messaging to communicate their ask, outline financial goals, and distinguish them from other real estate companies.
The narrative extended beyond the deck, inspiring the live website they used to bring awareness to the brand and other external communications.
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