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Live Out Live

Live Out L!ve (Live Out Live) is a boutique touring and booking agency and non-profit foundation that aims to provide pathways and job opportunities for Black and Latinx young adults to pursue careers in live music.

What We Did

Brand Strategy | Brand Development | Brand Management | Website Design | Website Development | Creative Direction | Logo Design | Brand Guide | Agency Pitch Deck | Non-Profit Investor Deck | Bio Copywriting | Content Creation | Mentorship Program Development | Mentorship Strategy + Messaging


The Outcome

Our partnership with Live Out L!ve began in 2019. With only the name and idea, LOL founder Candace trusted Apartment 1A to provide Live Out L!ve brand discovery, brand strategy, brand identity, a website, social media plan, assets, and email marketing services.

After a successful launch and growth spurt, three years later, Live Out L!ve needed our help again. They needed to rebrand but wanted to distinguish the agency from the LOL Foundation non-profit they planned to launch.

We took a rare approach and simultaneously designed the non-profit foundation pitch deck, touring and booking agency website, and general LOL brand guide (for both companies). We also saw an opportunity to build an investor deck for the (for-profit) agency side of the business, as Candace expressed the need for funds to grow and hire staff.

We also elevated the brands through messaging and other design elements with a comprehensive brand guide. Our work positioned LOL to embrace new opportunities, funding for the non-profit, and a 100% increase in business leads for the agency.
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