Start Small Think Big, a nonprofit that connects underestimated entrepreneurs with the expert resources they need to succeed free of charge, partnered with Apartment 1A to refine its messaging across key marketing channels in ways that reflected the vibrancy and resilience of the communities they serve. With a robust network of pro-bono professionals and a client base of dynamic entrepreneurs, the brand needed help telling its story with greater authenticity, clarity, and cultural connection.

We began with a strategic messaging audit across digital platforms, email, and social content. From there, we refreshed their voice and tone to better reflect the organization’s bold mission, inclusive values, and tangible community impact.

We provided creative copy support across campaigns, helped reposition messaging to drive stronger email engagement, and infused their language with inclusive, human-centered storytelling that elevated the voices of the entrepreneurs they serve.