top of page
Start Small Think Big
Start Small Think Big, a nonprofit that connects underestimated entrepreneurs with the expert resources they need to succeed free of charge, partnered with Apartment 1A to refine its messaging across key marketing channels in ways that reflected the vibrancy and resilience of the communities they serve. With a robust network of pro-bono professionals and a client base of dynamic entrepreneurs, the brand needed help telling its story with greater authenticity, clarity, and cultural connection.
We began with a strategic messaging audit across digital platforms, email, and social content. From there, we refreshed their voice and tone to better reflect the organization’s bold mission, inclusive values, and tangible community impact.
We provided creative copy support across campaigns, helped reposition messaging to drive stronger email engagement, and infused their language with inclusive, human-centered storytelling that elevated the voices of the entrepreneurs they serve.
What We Did
- Brand Tone + Voice
- Brand Strategy
- Copywriting and Copyediting
- Annual Impact Statement
- Website Strategy
- Website Copy
- Email Marketing
- Paid Ad Strategy
- Advertising Copy
- Blog Rebranding
- Blog Re-launch Strategy
- Thought Leadership Content Creation
- LinkedIn Article Writing

PROJECT GALLERY
The Outcome
Our collaboration helped Start Small Think Big clarify its brand narrative and communicate its mission in a way that was both actionable and emotionally resonant. The refreshed voice deepened community engagement and better reflected the diversity of its entrepreneurs, supporters, and partners, while aligning with the organization’s long-term growth strategy.
- Developed a more inclusive and energetic brand voice grounded in equity and entrepreneurship
- Delivered refreshed copy that increased email engagement and inspired donor and partner action
- Created storytelling frameworks to amplify the experiences of small business owners
- Supported cross-functional teams with strategic messaging across social and digital content
- Elevated the organization’s ability to communicate impact clearly and consistently across audiences
bottom of page