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The Goodbody Collective
The Goodbody Collective is a wellness community based in Los Angeles, California. They envision a world where individuals prioritize self-care, nurture meaningful connections, and embrace their wholeness. Their collective is united by a shared passion for holistic well-being, offering a haven for those in pursuit of a more mindful, compassionate, and enriching life.
To support The Goodbody Collective's mission, we developed a digital presence that reflects their values and vision. This included creating voice and tone, UX, and website copy that serves as a central hub for their community, providing resources, event information, and opportunities for engagement. The design emphasizes clarity, warmth, and accessibility, ensuring visitors feel inspired, welcomed, and informed.
What We Did
- Brand strategy and discovery
- Messaging framework and voice development
- Website strategy and full copywriting
- Landing page and program content development
-Brand narrative and founder bio development
-Lead generation copy and UX consultation
-Campaign calendar development and content planning
-Creative consulting on social and digital storytelling
PROJECT GALLERY
The Outcome
The brand messaging and website design worked in perfect harmony, transforming Good Body from simply a wellness line into a culturally relevant movement that inspires connection and healing. The copy strikes the ideal balance of warmth, empowerment, and authenticity, boosting engagement and deepening brand loyalty.
- Increased website conversions by making the brand’s mission palpable and compelling.
- Boosted social engagement with storytelling that invites the community into the collective.
- Positioned Good Body as a go-to resource for Black women seeking wellness products that honor their whole selves — mind, body, and spirit.
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