Apartment 1A deeply delved into the landscape and discovered competitors and affinity brands. That process helped us define guardrails and messaging to speak to the company ethos and essence we also developed.

When it was time to express the brand voice in website and social media copy, we created a theme to highlight the Good intentions of the products and the green brand. We crafted the product descriptions to be brief yet informative and easy to read so that consumers could immediately connect with the healing properties and the brand's honesty.