7 Branding Terms Businesses Owners Need For Success

Updated: Jun 9



Brand Strategy

Brand strategy is your first order of business. It's about exploring your niche and creating the blueprint for the long-term success of your brand. Strategy includes defining your business objectives, customer personas, brand promise, values, brand voice, tone and more. Like most abstract art, brand strategy is hard to measure. But as you evolve your business and grow your audience, brand strategy is one of your most valuable assets.


Brand Assets

Brand assets are the features of brand that combine to create your outward-facing image. Brand assets vary with each brand, but most businesses will have a logo, social media templates and other imagery that define the visual appearance and messaging of your brand. While some assets can stand alone, when united, brand assets pave the way for cohesive brand identity.


Brand Awareness

There are millions of brands in the market, how do you get your consumers to recognize your business? Brand awareness is the ability of consumers to acknowledge your brand identity and align it with your products and services. Outside of word of mouth, social media, inbound and outbound marketing are great tools to spread the word about your brand.


Brand Equity

The magic behind transforming your business from liability into an asset. Brand equity is the benefit of making the right branding decisions and generating consumer interest consistently over time. Equity can translate to financial rewards with higher sales margins than your competitors.


Brand Experience

Every interaction a consumer or potential consumer has with your brand is all part of the brand experience. The sensations, feelings, cognitions, and behavioral responses evoked are be influenced by the types of experience brand stakeholders creates. Experiences can vary from a published article to a pop-up shop


Brand Identity

Every interaction a consumer or potential consumer has with your brand is all part of the brand experience. The sensations, feelings, cognitions, and behavioral responses evoked are be influenced by the types of experience brand stakeholders creates. Experiences can vary from a published article to a pop-up shop


Brand Image

Every interaction a consumer or potential consumer has with your brand is all part of the brand experience. The sensations, feelings, cognitions, and behavioral responses evoked are be influenced by the types of experience brand stakeholders creates. Experiences can vary from a published article to a pop-up shop


DOWNLOAD OUR BRANDING TERMS CHEAT SHEET


Branding Terms Cheat Sheet
7 Branding Terms Business Owners Need for Success

Schedule your brand discovery session


Our 30-minute brand discovery sessions and 60-minute media coaching sessions give business owners, startups, founders, and entrepreneurs the tools they need to launch solid brand foundations that are authentic and set them apart in the market.​

Each session comes with a free version of our proprietary Branding 101: Brand Strategy Workbook, which features 50 plus pages of tools, tips, and our unique brand questionnaires to identify your goals and coach you as you develop a comprehensive brand strategy to launch, rebrand or evolve your new product or business.


51 views0 comments

Recent Posts

See All

7 Branding Basics For Entrepreneurs

Branding, design, development tools, tips, and best practices to help educate and guide you to transform your business idea into a legacy brand your audience will love. What is Branding? Branding is h