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7 Branding Basics For Entrepreneurs

Branding, design, development tools, tips, and best practices to help educate and guide you to transform your business idea into a legacy brand your audience will love.


What is Branding?

Branding is how you feel, how you make your audience feel, how you sound, what you do, and what you stand for. Branding is the action verb for defining your company, outlining your purpose, aligning your look and feel with your voice and tone.

What is Brand Discovery?

Brand discovery is about establishing brand authenticity. What are your core values? What are your products and services? Where is your brand is in the marketplace? Who are your competitors? How are you different? If you already have consumers, leverage consumer data to inform your business decisions.

What is Brand Strategy?

Brand strategy is about exploring your niche and creating the blueprint for the long-term success of your brand. The strategy includes defining your business objectives, customer personas, brand promise, values, brand voice, tone, and more. Like most abstract art, brand strategy is hard to measure. As your business evolves and your audience grows brand strategy is one of your most valuable assets.

What is Brand Identity?

Brand identity is the image you present to your audience and consumers. It creates a positive user experience and it includes your logo, color palette, collateral and is the consistency between your visuals and messaging. The brand identity should evoke emotions while allowing you to understand how your consumers feel.

What is Brand Marketing?

Once you’ve taken the steps to develop your unique brand, build equity and loyalty through brand marketing. When you invest in brand marketing you're investing in your brand’s value. If done well it could potentially grow your company’s value too. You don’t have to be a big brand with a mega-budget, there are several ways to promote your brand at a low cost.

What is a Personal Brand?

A personal brand is your individual story, what you stand for, believe in, the values you embrace and how you communicate those values. Your brand should highlight your principles, strengths and speak to your target audience or potential tribe of supporters or followers.

Why do I Need a Website?

Websites play an important role in the visual journey and experience you provide your audience.To achieve optimal website success, it should be rooted in your strategy. The impression you make with your website could determine a lead from a sale and turn browsers into believers.


Schedule your brand discovery session

We offer 30 brand discovery sessions and 120-minute media coaching sessions to give business owners, startups, founders, and entrepreneurs the tools they need to launch solid brand foundations that are authentic and set them apart in the market.​

Each session comes with a free version of our proprietary Branding 101: Brand Strategy Workbook, which features 50 plus pages of tools, tips, and our unique brand questionnaires to identify your goals and coach you as you develop a comprehensive brand strategy to launch, rebrand or evolve your new product or business.

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